7 Ways Corporate Videos Can Elevate Your Business

Corporate Video Content Every Business Should Be Using

Whether you’re a startup or an established company, video content is one of the most powerful tools in your marketing and communication toolbox. And it’s not just for TV ads—corporate video spans everything from internal training to customer onboarding.

Here are seven valuable ways companies are using corporate video right now:

📢 1. Brand Overview Videos

Introduce your business in a compelling, concise way. Great for:

• Websites

• Sales presentations

• Social media

✅ Why it works: Builds instant trust and clarity with new customers.

👋 2. Team Introduction Videos

Put a face to your brand. Showcase your people and workplace culture.

✅ Why it works: Helps humanize your brand and create a personal connection.

📦 3. Product Demos or Explainers

Show your product or service in action. Explain complex ideas visually.

✅ Why it works: Increases understanding and reduces friction during sales.

📚 4. Employee Training Videos

Standardize onboarding and ongoing training with clear, engaging video content.

✅ Why it works: Saves time, ensures consistency, and boosts retention.

🎉 5. Event Recap Videos

Record and share key highlights from conferences, fundraisers, or company parties.

✅ Why it works: Extends the value of events and provides shareable content.

💼 6. Customer Testimonials

Let your happy clients do the talking. Authentic, on-camera reviews build credibility.

✅ Why it works: Social proof converts.

🎯 7. Recruitment Videos

Attract top talent by showcasing your culture, mission, and team dynamics.

✅ Why it works: Shows prospective hires what it’s really like to work with you.

📍 Need Corporate Video in St. Louis?

TMAC creates professional corporate video content for businesses across St. Louis and Franklin County—from branding to training and beyond.

📩 Get started today: contact@tmacmedia.com
🎥 Learn more: tmacmedia.com/commercial-video