Why Every Business Needs a Corporate Video Strategy

The Power of Corporate Video for St. Louis Businesses

Whether you’re a small startup or a growing enterprise, video content is no longer optional—it’s a business essential. Here’s how corporate video production helps companies communicate more clearly, convert more customers, and scale faster.

💼 1. Recruit Talent with Confidence

A well-crafted recruiting video lets job candidates meet your team, see your culture, and understand your mission—before they ever walk in the door.

Use video to:

• Show real employee testimonials

• Highlight day-to-day work environments

• Share your company values visually

📣 2. Strengthen Brand Identity

Corporate video helps you shape how your audience sees you. Whether you’re showcasing a founder story or unveiling a product, people remember stories told in motion.

Use brand videos on:

• Homepages

• Social media

• Email marketing

• Presentations

📊 3. Explain Products or Services More Clearly

Explainer videos are proven to increase conversions and customer understanding. Use animation, live action, or voiceover to walk viewers through your offer.

🌐 4. Boost Website Engagement and SEO

Google loves video. Pages with embedded video:

• Increase time-on-page

• Reduce bounce rates

• Improve search rankings

🎯 5. Sell Without Sounding Salesy

A corporate video doesn’t need to be pushy. In fact, subtle, value-driven videos often convert best—especially on platforms like LinkedIn or YouTube.

🎬 Need Corporate Video in St. Louis?

TMAC helps Missouri businesses produce powerful, professional corporate videos—from recruitment content to product demos to internal training. We handle scripting, filming, editing, and delivery.

📩 Contact: contact@tmacmedia.com
📍 Based in St. Louis. Serving Franklin County and beyond.